Slikhaar TV Net Worth – $2 million

Slikhaar TV is a men’s grooming YouTube channel founded and run by twin brothers Emil & Rasmus. They have an estimated net worth of $2 million. Their content is mainly about men’s grooming, fresh hairstyles and professional haircuts. Their goal is to inspire the modern man to express himself through style and perfect hair. Every week they release tutorials, how to videos, celebrity and footballer hairstyle and professional tips to optimize your hair.

How Much Money Does Slikhaar TV Earn On YouTube?

The channel has over 1.7 million subscribers as of mid-2017 and has accumulated over 250 million views so far. It is able to get an average of 110,000 views per day from different sources. This should generate an estimated revenue of around $200 per day ($73,000 a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The twins make the bulk of their income through selling grooming products through their website.

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