Glam&Gore Net Worth – $2 Million

Glam&Gore is a beauty channel created by an American content creator known as Mykie (Lauren Mychal) who is an LA based professional beauty and special effects make up artist. She has an estimated net worth of $2 million. Her content is mainly composed of foundational teaching, product reviews, industry advice, makeup tutorials and industry advice. She uploads an average of 2 – 4 videos a month on a regular basis.

How Much Money Does Glam&Gore Earn On YouTube?

The channel has over 4 million subscribers as of 2020 and has accumulated over 600 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of $2,000 per day ($730,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Mykie makes extra income through selling merchandise such as wigs in collaboration with Bellami.

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