Buttered Side Down Net Worth – $2 Million

Buttered Side Down is the brainchild of a Los Angeles based visual effects artists who prefer to keep their identities hidden by hiding their faces and not speaking in their videos. They have generated an estimated net worth of $2 million from the platform. They started out their careers through working on movies, commercials and TV shows. They met at an effects company and ended up discovering that they had a similar passion for storytelling. They had collaborated for several years before starting out their YouTube journey. YouTube gave them the audience they were targeting with a lot of potential of growth.

BSD film their videos using a GoPro HERO5 Session and a head-strap. During the day they work at their VFX jobs and at night they work on their channels. Their content is mainly reality bending first person comedic sketches and hilarious arts & crafts.

How Much Money Does Buttered Side Down Earn On YouTube?

The channel has over 2 million subscribers as of 2020 and has accumulated over 600 million views so far. It is able to get an average of 700,000 views per day from different sources. This should generate an estimated revenue of $3,500 per day ($1.2 million a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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