Tay&Jass Net Worth – $60,000

Tay&Jass is a YouTube channel created by a couple from the United States named Alishia Jai’marie and Jay. She has an estimated net worth of $60,000. Their content is mainly vlog videos highlighting their experiences as a couple. They also do prank videos, make up tutorials, story time videos and other random entertaining content.

How Much Money Do Tay&Jass Earn On YouTube?

The channel has over 600,000 subscribers as of 2018 and has accumulated over 50 million views so far. It is able to get an average of 130,000 views per day from different sources. This should generate an estimated revenue of around $230 per day ($84,000 a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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